"Iki" is a deeply rooted aesthetic concept in Japanese culture, encompassing elegance, refinement, and attention to detail.
This concept is not only an external expression but also a reflection of internal quality.
It requires a person to exhibit a natural and unpretentious spirit in both behavior and appearance.
This season's design takes "iki" as the inspiration core, aiming to create a series that not only visually attracts people but also conveys the wearer's inner qualities and delicate feelings towards life.
We have incorporated this spirit into every detail of the clothing, from material selection,
cutting to decorative details. Every step strives for perfection in order to create a beautiful and profound clothing collection.
In terms of material selection, we use high-quality technology fabrics with delicate texture and functionality that express silky smoothness or comfortable cotton-linen touch.
They are not only comfortable close-fitting but also able to show the fluid lines and elegant attitude of clothes.
In terms of color choice, we adopt low-key yet deep tones such as navy blue, ink black, and khaki which respectively represent temperament, water element or top-grade meaning.
These colors can embody mature men's stability while still retaining fashion sense.
In terms of design elements integration，we combine traditional elements with modern design language so that our clothes have both historical weightiness without losing modern simplicity & practicality;
they can showcase wearers' unique taste while adapting to urban lifestyle needs.
Through ingenious designs with just enough forcefulness，elegant tailoring，and meticulous detailing processing，
we convey an aesthetic concept beyond time. It is not just about choosing clothes but more about demonstrating
one's attitude towards life & cultural taste; it enables wearers to naturally reveal an unpretentious elegance & demeanor in daily life.
